With competition arising from all angles, including non-specialist sectors such as pubs, retailers and service stations, it is more important than ever that we stand out as a business. Consumers are increasingly ranking experience as one of the most important factors in selecting their coffee destination. Costa Coffee – the nation’s favourite coffee – has the greatest share of the branded coffee shop market because customers love and trust the brand to deliver not just great coffee, but a quality experience every time, everywhere. With this in mind, we invest heavily in our teams and are committed to supporting staff development.
Great service is truly at the heart of what we do. As the face of our business, we have high standards for our teams – and the high regard in which we hold our staff is reflected in our work culture. From our training academy where we facilitate career progression to our annual awards event recognising outstanding contributions across the group, we ensure our staff always feel both challenged and valued. We pride ourselves on fostering an excellent work culture. As a testament to this, many of our operational team have been with us since the origins of Scoffs Group and our senior operational team alone boasts an impressive 100+ years of experience collectively.
An inclusive environment in which diversity is celebrated is a key pillar of our work culture: Scoffs Group is proud to be an equal opportunities employer.
The aim of our Training Academies is to arm our employees with the knowledge and skills they need to help them excel in whichever job role they may hold with in the group. We currently have three academies at the following locations:
The spacious and inviting rooms are also available for hire to external visitors and businesses, and refreshments can be provided at preferential rates.
Since 2010, The Costa Enterprise Academy has been delivering training exclusively to the Costa Coffee franchise, Premiere Coffee, now within Scoffs Group. A UK government-approved independent training provider, the Costa Enterprise Academy provides Apprenticeship provision, apprentice recruitment and vocational qualification delivery. The programmes were developed to drive staff training at all levels of the business – from baristas to operations managers to head office staff. All delivery models have been designed in line with Costa’s brand mission and working practices. With the acquisition of Premiere Coffee by Scoffs Group, the vocational training has grown to accommodate the increased number of employees and continues to do so.
The current offer includes:
The Costa Enterprise Academy employs a team of 10 staff including Costa Trainers, as well as quality & compliance and administration staff. Based in Southampton, Trainers delivering the courses travel across all sites to ensure all staff – no matter where the location – have the opportunity to learn and train within the business.
Originally working with a variety of colleges to access government funding, the CE Academy now delivers directly to staff on site under the Apprenticeship Levy. Only government-approved providers can do this, and the CE Academy achieved this status in September 2014. The Apprenticeship Levy was introduced from April 2017 and applies to companies with a payroll bill of £3m a year. The Levy is set at a rate of 0.5% of the total payroll and is collected and managed via PAYE.
The CE Academy has recruited over 50 apprentices into stores who started at the barista level and who have moved up to become a store manager. Apprentices are trained, coached and mentored by the Trainers and also complete maths and English functional skills while on the programme (a legal entitlement and requirement if the staff member is under 19), which is equivalent to a GCSE. Although learners are trained on a specific core subject area, Trainers also include additional support areas within the delivery, such as time keeping, money management, housing & accommodation advice, health & wellbeing, substance & alcohol misuse support, personal hygiene and sexual health information. All these areas are covered by CE Academy’s safeguard commitment to apprentices and staff on training courses.
All training takes place within the stores and no staff are day released, nor are they required to attend college or night school. This delivery model has proven very popular with staff as it enables them to learn while they earn.
To date, over 2,000 staff have taken advantage of a qualification while employed within the franchise and the CE Academy is currently as of October 2019 at 94.9% success rate.
All qualifications are nationally recognised and training is scrutinised by Her Majesty’s Inspectorate, OFSTED. The CE Academy expects to have their next OFSTED inspection in 2020.
New courses are added to the Academy’s offer to support staff development. In 2019, the first cohort of store managers completed the new certificate in ‘Understanding Data Protection & Data Security’ Level 2 qualification, which educates staff in areas such as customer and staff personal data, GDPR & the Freedom of Information Act.
Owing to its impressive sustainability credentials, consumers have named Costa Coffee as the UK’s most ethical coffee shop. Synergy between the brand motivation and our own is a key driver in our success: at Scoffs Group, we believe sustainability must be at the heart of any successful business.
Some of the notable initiatives attributable to Costa Coffee include:
Sustainability alone is not enough and in 2012, the Costa Foundation, a registered charity, was borne with a vision to relieve poverty and improve the lives of children in coffee-growing communities by providing access to quality education. To date, the Costa Foundation has funded over 80 school projects and changed the lives of more than 75,000 children.
Scoffs Group is aligned with and firmly committed to Costa’s goals: we were the proud recipients of Costa Foundation Fundraiser of the Year in 2012–2013 and, to date, our contributions to the Foundation sit in excess of £200,000. From raising money through the sales of staff-knitted decorations, to in-store raffles to sponsored bicycle rides across Europe, we are constantly looking for ways to affect change through this important charity. We are extremely proud of our contributions to date, yet we are always striving to improve: our pledge in 2020 is to raise £40,000 for the Costa Foundation, in addition to our involvement with other charities local to our stores.
At Scoffs Group, we are proud to be considered a prominent part of the communities in which our stores reside.
From supporting and hosting local groups and events, to promoting other local business, we work hard to give back to the communities we love.
We always welcome working with other local businesses synergistically and are pleased to co-promote external events in the local area through our own marketing channels.
If you would like to discuss a collaboration, or would like to use one of our stores to host your event, please get in touch: firstname.lastname@example.org